Data is one of your most important assets. Give it the attention it deserves.
Accurate, meaningful data makes it possible for you to nurture fruitful, purposeful relationships with the people in your database. Inaccurate data can damage those relationships. Don't take that chance.
Blackbaud Target Analytics® is backed by a commitment to data quality, deep expertise in industry best practices, and powerful information to keep your data clean, accurate, and bursting at the seams with supporter insights.
With Blackbaud’s data enrichment services, you can:
- Understand who is in your database and how to connect with them
- Get a holistic view of your data
- Ensure you’re not leaving donations on the table
- Stop wasting time and energy with bad data
Data Maintenance and Hygiene
Get the most from your organization's constituent database. Data hygiene services help you keep contact information up to date and accurate.
- AddressFinder™: Provide the most current constituent address information, find "bad" addresses, and make corrections to contact information that is USPS compliant
- AddressAccelerator™: Ensure that data is entered correctly into your database and validates addresses on the fly
- DeceasedRecordFinder™: Avoid embarrassing mistakes and unnecessary postage by identifying persons in your database who are deceased
Data Enrichment and Contact Appends
Maximize your ability to connect with your constituents. Contact appends help you open the doors to multiple communication channels.
- EmailFinder™: The average database is missing more than half of constituents' email addresses — EmailFinder uses a permission-based approach to acquire email addresses and send emails, allowing you to leverage one of the lowest cost and preferred communication channels.
- PhoneFinder™: Add phone numbers to constituent records and flag whether those numbers are on the national "Do Not Call" registry
- CellPhoneFinder: Acquire cell phone numbers in an increasingly mobile world to open new communication and donation channels.
Data Enhancement and Demographic Appends
Gain a better understanding of your constituents. Demographic appends help you obtain insights that can enhance your outreach efforts.
- AgeFinder™: Add this important variable to your constituent records that can help the development of your fundraising programs—especially planned giving programs
- GenderFinder™: Add gender to your constituent records to ensure that you address your constituents appropriately and better segment your constituent population
Additional Data Appending Services
Increase donation potential. Other data appending services help you identify matching programs your organization and constituents can take advantage of.
- MatchFinder®: Thousands of companies offer matching gift programs that are underutilized because employees or organizations don’t know about them — MatchFinder allows you to easily identify donors whose companies offer matching gifts and gives you the information you need to leverage these programs
- EmployerFinder™: If your organization knows the employers of your supporters, that information can unlock the potential to build a successful matching gift program — Blackbaud Target Analytics can help by first identifying the employers of your constituents with EmployerFinder